The best e-commerce tools to scale your business
Looking for tools to grow your e-commerce business? You are in the right place.
It’s better to consider software for email marketing, web analytics, and pop-ups separately than to search for tools for, say, “digital marketing”.
Also, please note that this list is aimed at business owners and managers that already have an e-commerce platform in place.
If this isn’t your case, please start by looking for the best e-commerce platform before selecting specific tools.
Ready? Let’s go!
Conversion-driven landing pages you can build without code.
Unbounce is a landing page builder helping businesses convert visitors into sales. It allows users to create, publish and track landing pages using a drag-and-drop editor.
Another interesting service they provide is a landing page analyzer. You can use it to get recommendations on how to improve your LPs.
Why we recommend Unbounce
We love how easy it is to use Unbounce. It doesn’t require technical knowledge, and empowers users to make data-driven decisions instead of relying on instinct.
From the drag-and-drop editor to the template library, Unbounce is a great tool to convert more and convert better.
While it can get pricey as visitors and conversions increase, the value it can bring makes it worth considering.
- Pricing: Starts at $80/month
- Coolest feature: The drag-and-drop allowing non-technical users to create landing pages without any coding
Best Unbounce alternative
Perhaps you already use Unbounce, and want to explore something new. Or maybe you just want to see what your options are.
In that case, you can check out Instapage as the main Unbounce alternative.
SEO tools and workflows that help you rank higher and get more traffic.
SEMrush is an online visibility management platform helping businesses optimize their online presence. Featuring 50+ tools for SEO, data analysis and content marketing, SEMrush is favored by six million marketers around the world.
Why we recommend SEMrush
SEMrush provides everything you need to take your search engine marketing to the next level.
First of all, it’s vital to audit your website for traffic and performance. On top of that, the platform provides multiple optimization tools, ranging from backlink possibilities and to content recommendations.
SEMrush is a great tool for e-commerce businesses that are serious about their SEO efforts. The data it provides makes it a must-have to rank higher in search results and increase traffic to your store.
- Pricing: Starts at $119.95/month
- Coolest feature: The SEO writing assistant checker, which helps you optimize your content for SEO, readability, and tone of voice.
Best SEMrush alternative
Are you starting out with SEO and SEMrush feels a bit overwhelming? Then consider Ahrefs.
Social media: Buffer
Complete toolkit to publish and measure engagement.
Buffer is a platform to publish social media posts, promote engagement and measure the results. It allows to fulfill an incredible range of tasks, including:
- Managing multiple social media profiles
- Plan and schedule posts in advance
- Collaborate with multiple team members
- Analyze social media performance