The best e-commerce tools to scale your business
Looking for tools to grow your e-commerce business? You are in the right place.
It’s better to consider software for email marketing, web analytics, and pop-ups separately than to search for tools for, say, “digital marketing”.
Also, please note that this list is aimed at business owners and managers that already have an e-commerce platform in place.
If this isn’t your case, please start by looking for the best e-commerce platform before selecting specific tools.
Ready? Let’s go!
Conversion-driven landing pages you can build without code.
Unbounce is a landing page builder helping businesses convert visitors into sales. It allows users to create, publish and track landing pages using a drag-and-drop editor.
Another interesting service they provide is a landing page analyzer. You can use it to get recommendations on how to improve your LPs.
Why we recommend Unbounce
We love how easy it is to use Unbounce. It doesn’t require technical knowledge, and empowers users to make data-driven decisions instead of relying on instinct.
From the drag-and-drop editor to the template library, Unbounce is a great tool to convert more and convert better.
While it can get pricey as visitors and conversions increase, the value it can bring makes it worth considering.
- Pricing: Starts at $80/month
- Coolest feature: The drag-and-drop allowing non-technical users to create landing pages without any coding
Best Unbounce alternative
Perhaps you already use Unbounce, and want to explore something new. Or maybe you just want to see what your options are.
In that case, you can check out Instapage as the main Unbounce alternative.
SEO tools and workflows that help you rank higher and get more traffic.
SEMrush is an online visibility management platform helping businesses optimize their online presence. Featuring 50+ tools for SEO, data analysis and content marketing, SEMrush is favored by six million marketers around the world.
Why we recommend SEMrush
SEMrush provides everything you need to take your search engine marketing to the next level.
First of all, it’s vital to audit your website for traffic and performance. On top of that, the platform provides multiple optimization tools, ranging from backlink possibilities and to content recommendations.
SEMrush is a great tool for e-commerce businesses that are serious about their SEO efforts. The data it provides makes it a must-have to rank higher in search results and increase traffic to your store.
- Pricing: Starts at $119.95/month
- Coolest feature: The SEO writing assistant checker, which helps you optimize your content for SEO, readability, and tone of voice.
Best SEMrush alternative
Are you starting out with SEO and SEMrush feels a bit overwhelming? Then consider Ahrefs.
Social media: Buffer
Complete toolkit to publish and measure engagement.
Buffer is a platform to publish social media posts, promote engagement and measure the results. It allows to fulfill an incredible range of tasks, including:
- Managing multiple social media profiles
- Plan and schedule posts in advance
- Collaborate with multiple team members
- Analyze social media performance
Why we recommend Buffer
Social media has a significant impact on e-commerce. For example, research shows that 70% of shoppers turn to Instagram for product discovery.
However, managing social media in e-commerce is demanding. It involves many moving parts, including: Content creation, answering messages, keeping track of mentions, and more.
Buffer is about content scheduling, but also about improving your social media performance. Whether you have someone looking after your social media or are doing it by yourself, Buffer can save you a significant amount of time, energy, and money.
- Pricing: Starts at $0/month for the publishing tool, and $35/month for analytics
- Coolest feature: Analytics insights to improve your social media efforts and build upon what actually works
Best Buffer alternative
Buffer might not be your cup of tea, in which case you should look at one of its biggest competitors, Hootsuite.
User-friendly lead capture pop-up tool.
Poptin helps you engage visitors with pop-ups to further convert them into leads, subscribers, and sales.
It offers a variety of templates for overlays, surveys, chat, push notifications, or embedded widgets.
Why we recommend Poptin
To put it simply, pop-ups drive conversions in e-commerce. Poptin provides e-commerce businesses with an easy way to implement them without the hassle of coding.
Case closed? No, there’s more.
Poptin lets you segment users, feature coupons, and set up custom triggers on popups. These are things a growing e-commerce company needs to at least try when it comes to hitting sales goals.
Also, the free plan is good enough to figure out whether pop-ups are what you are after, or not.
- Pricing: Starts at $0/month
- Coolest feature: Exit-intent triggers to get the customers’ attention at the right time and keep them in the store
Best Poptin alternative
If you aren’t convinced by Poptin, please take a look at Wishpond.
Marketing platform to deliver fast, personalized transactional emails.
Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns.
Why we recommend Mailchimp
It is likely that you’ve used or at least heard of Mailchimp before. The platform boasts 12M active customers around the world and 1B emails sent daily.
Needless to say, these figures weren’t attained by chance. Mailchimp is a well-oiled machine with plenty of resources, templates, and integrations to cover your email marketing needs.
The drag-and-drop interface is key to create and deliver email content that converts. This is what makes Mailchimp so popular: it’s a user-friendly tool that works.
- Pricing: starts at $0/month
- Coolest feature: The templates, giving you plenty of relevant, proven examples to choose from
Marketing and sales: HubSpot
Full sales and inbound marketing platform for growing businesses.
A pioneer of the inbound methodology, HubSpot offers a complete platform to manage sales, marketing, customer service, and content.
Why we recommend Hubspot
A customer relationship management (CRM) platform can be of incredible help for a growing business.
Scaling a business is challenging, and having more visibility into sales and marketing pipelines can’t hurt.
What works? What doesn’t? What’s worth doubling down on? Here’s where HubSpot comes into play.
A major player in the software industry, HubSpot provides a comprehensive set of tools for businesses of all shapes and sizes. As a centralized suite, it can help you leverage content, social media, ads, and sales in one place.
- Pricing: Starting at $45/month for the Marketing and Sales hubs
- Coolest feature: Custom dashboards for all the essential info you need
Best HubSpot alternative
If you are looking to move past HubSpot and into another full suite for marketing, we suggest Drift.
Tool to create and manage ads across Facebook, Instagram and Messenger.
Facebook Ads Manager helps you create, run and track ad campaigns on Facebook, Instagram, Messenger and Audience Network.
Why we recommend Facebook Ads Manager
Regardless of what you sell, social commerce is key to growing your e-commerce business. The latest data shows that a third of shoppers are likely to make a purchase from a social media network.
If you are thinking of social media ads, there is no way to avoid Facebook Ads Manager.
It offers plenty of data points to customize your campaigns, and a sheer amount of insights to optimize, retarget, and convert. Sure, there are other channels as well, but Facebook Ads Manager has to be a part of your arsenal.
- Pricing: Depends on budget and campaign scope
- Coolest feature: Cross-app ad delivery
Best Facebook Ads Manager alternative
There is no other way to advertise on Facebook, Instagram and Messenger without going through Facebook Ads Manager.
However, if you are looking to expand your advertising efforts, we highly recommend looking at Google Ads.
SMS order confirmation: Mitto SMS
SMS messaging platform to alert, notify, confirm and promote.
Mitto is an omnichannel communications solution to engage with customers through different messaging channels.
Their SMS offering is particularly relevant for e-commerce. It allows you to bulk send promotional messages, order notifications and customer support responses.
Why we recommend Mitto
Texting is the most prevalent form of communication for American adults under 50. On top of that, millennials account for 50% of all online purchases.
As you can tell, reaching the right audience on the right channel is key to an e-commerce strategy.
We love Mitto SMS because it helps online stores reach a key audience at an affordable price point.
Sending SMS notifications is a unique way to stand out from the competition, although it should be done carefully.
Pricing: Starting at $10.00/month
Coolest feature: Verified SMS by Google, showing customers that your communication is legit and that they can trust you.
Best Mitto SMS alternative
Whether you’re looking at a Mitto SMS alternative or at a full-fledged communication platform, we recommend considering Twilio.
Inventory management: QuickBooks Commerce (formerly TradeGecko)
Online inventory and order management for SMBs.
Quickbooks Commerce helps you organize products, orders, payments, customers and insights on one platform. It offers native integrations with Shopify, Amazon, eBay, Etsy, WooCommerce and Magento.
Why we recommend QuickBooks Commerce
Scaling a business can be messy, but it doesn’t have to be that way. QuickBooks Commerce allows you to manage every product, order and customer from a single platform. Order, and simplicity.
But aside from the convenience factor, using QuickBooks Commerce is also a great way to garner insights. Detailed reports and forecasts are essential to stay on top of things and make the right decisions as your business grows.
- Price: Starts at $39/month
- Coolest feature: Dashboards and reports for a quick snapshot of your products and orders pipeline
Best QuickBooks Commerce alternative
For a great QuickBooks commerce alternative, please take a look at Netsuite.
Procurement platform: Procurify
Spending and procurement management in one hub.
Procurify helps mid-sized companies control, track and analyze their spending in a single platform.
Why we recommend Procurify
While not every business needs a dedicated procurement platform, it might become a necessity as your online store grows.
Procurify gives your team a structured way to gather all purchasing and expenditure documents. From a collaborative standpoint, it also helps you manage approvals and streamline core purchasing processes.
In short, this is a platform that enhances your existing data and helps reduce the time spent on procurement processes.
- Price: On request
- Coolest feature: The mobile app, allowing you to request, approve and receive orders on the go, in seconds