Share This Article!

I hope you are not one of those who think a website is just a substitution for your business card and should not be given so much priority. Because, if you are, you are not going to pop on search results and attract new customers.

Google has been warning about this, and now more than ever they are ranking sites part based on its speed. Why? Because of user experience. As put by their developers, “When real users have a slow experience on mobile, they’re much less likely to find what they are looking for or purchase from you in the future.”

Ok, no big news there. Speed is a landing page factor for Google Search and Ad since 2018, with mandatory features like Parallel Tracking to measure users’ actions on your site while improving load speed. The first-world problem you should know about is this: users’ expectations increase as they are given a better choice by so many other sites. It becomes the new standard. You either keep up with it or be left for oblivion somewhere on the 10th page of search results (have you even got beyond the first? We haven’t.).

If you are not familiar with this topic (at all), this post might clear that brain fog to the 6 main factors your website is getting poor metric readings on GTMetrix. But, there is a lot more to it than the eye can see, all contingent on your website CMS of choice and the structure of your pages. Learn a few common tricks, implement yourself or hire a professional to do a good job for you. Either way, if you are ranking nothing but an A and at the least 90% to 92% performance on your speed audits, it’s time to do something about it, pal!

1) Server

Your hosting is the most crucial factor that influences how fast things get to your users. We have sites on high-frequency servers that don’t use a caching plugin at all, only an image compressor and a nice server-level caching and CDN rules.

What we recommend to all our clients is to upgrade to a high-frequency VPS cloud server, with at least 2 cores CPU, and over 2GB of RAM. Or, go with a managed cloud service, which will provide peace of mind while delivering enterprise-level speeds for affordable prices.

2) HTTP Requests

That has to do with how your website was built, which foundation was used to create your pages, and what current tools or plugins are possibly draining your resources.

If you use too many images on one page, you will run into server requests issues. But don’t start deleting and messing with your design just yet. There are options for every single scenario. Again, you just have to consider your CMS of choice.

3) Large Images

This goes without saying, but a site with properly compressed images is a must! Also, some websites (with high-traffics) require images to be delivered by a third-party service for smaller devices.

There are plugins for WordPress like ShortPixel that can run in the background and do bulk image compression for you. You have to know how to set it up, but once you figure it out, it’s pretty seamless. They even have a web version if you want to use their service manually.

Serving images optimized for device sizes is the next big step. There are many tools that handle that well. But, if we were to pick just one (and save headache and money), Cloudflare’s Pro plan is an all-in-one solution and fits most sites’ needs.

4) Scripts

There are 2 basic types, cookies, and applications. Cookies are all the marketing tools you need in order to attract and delight your customers. Everything should be managed in Google Tag Manager, and that also needs optimization in order to not block the rendering of your pages. Applications scripts are tools inside your website that should be tackled on a case-by-case scenario, in some cases removed and/or substituted for better ones.

5) Fonts

If you use too many font types, you are doomed to have a slow site. Fonts require server requests for each font-weight. We need to make some decisions and go with the ones that suit better your needs. Sometimes, avoiding Google Fonts and hosting only necessary ones yourself saves you a lot of resources. Even better, use a service that will store that at the edge for you.

6) CDN

Again, another must-have. There are free and paid CDN (Content Delivery Network) services. We will assess your website and advise you if you should invest further in it. All packages come with a basic FREE CDN setup via Cloudflare.

So there it is!

You now know why your website may suck (resources I mean) from your server too much. There’s definitely a ton more we didn’t cover, which will be coming soon to this blog.

Reach out if you need any help optimizing your pages.

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.

Share This Article!

  • Sending emails without leaving your CMS is definitely appealing. If that resonates with you, check out this plugin.

    Continue reading
  • The best e-commerce tools to scale your business.

    Continue reading
  • Discover the bests CRM for your business.

    Continue reading
  • Sending emails without leaving your CMS is definitely appealing. If that resonates with you, check out this plugin.

    Continue reading
  • The best e-commerce tools to scale your business.

    Continue reading

Need help building a professional site fast and easy?

We are featured in HubSpot as a top agency in the marketplace for companies in fast growth. Start with a free call consultation.

Book a free call
Discover more